Masking that lets functional ingredients taste like a drink
Protein, botanical, vitamin, mineral and electrolyte builds — without the chalk, the metal or the earthy tail.
Functional drinks are sold on the claim and repurchased on the taste.
Whey and plant protein bring chalk and bitterness, minerals bring metal, botanicals bring earth, and vitamins bring a drying tail. Consumers forgive that once. They do not buy it twice.
Our work here is as much masking and mouthfeel as it is flavour creation: modulators, bitterness blockers and body agents chosen for your specific actives, then proven at your dosage.
What we formulate for functional
Protein RTD and shakes
Whey, casein and plant protein builds where chalk and bitterness are managed, not just covered with sweetness.
Vitamin and mineral drinks
Fortified builds with metal and drying notes masked at the vitamin load you need to declare.
Electrolyte and hydration
Salt-forward bases balanced so the drink is genuinely drinkable during activity.
Botanical and adaptogen
Ashwagandha, ginseng, turmeric and similar actives handled without a medicinal read.
Profiles that carry a functional load
Chosen for masking power. Softer profiles are available where the actives are lighter.
Chocolate
Deep and roasted, best cover for protein.
Vanilla
Clean, creamy, universally accepted.
Coffee
Roast bitterness that turns protein bitterness into a feature.
Mango
Sweet and heavy, good over plant protein.
Mixed berry
Jammy acidity that lifts mineral notes.
Orange
Bright citrus for vitamin builds.
Lemon salt
Savoury-citrus for electrolyte bases.
Cardamom rose
Regional dessert cue for dairy-based drinks.
What we check before a profile is signed off
Bitterness and astringency
Measured against your actual actives, then addressed with blockers and modulators.
Mouthfeel and body
Body agents specified so a low-sugar functional drink does not read as watery.
Process stability
UHT, retort and pasteurisation trials, since heat changes both flavour and protein behaviour.
Sedimentation
Separation and settling watched over shelf life alongside taste.
Functional Food & Beverages — asked and answered
Can you mask plant protein?
Yes, and it needs a different approach from whey. Pea and rice bring their own earthy and bitter notes, so we build for the specific protein you are using.
Do you handle powder formats too?
Yes. Powder flavours for sachets and mixes are available, with dosage adjusted for reconstitution.
Can you work to a clean label?
Yes. Natural and 95:5 declarations are available for most functional applications.
Developing a functional drink?
Send us the brief — target profile, declaration, process and volume — and a flavourist will come back with questions or samples.
Rajkot, Gujarat
Flavour development, compounding and filling under one roof. Customer trials and audits welcome — tell us when you are coming and a flavourist will walk the line with you.